Ruchi
Pandey

Ruchi Pandey is the Founder and CEO of Areta PR, a strategic communications firm established after a decade-long career spanning New York and Kathmandu. She holds a B.Tech in Electronics and Communications Engineering (NIT Durgapur) and an MS in Public Relations and Corporate Communication (New York University). This technical background helps her quickly understand complex business concepts, especially in B2B tech and financial services, and turn them into clear, effective stories for the market.

 

Ruchi built her career in senior communications roles in New York, working with major institutions like State Street Corporation, Ally Financial, Zest AI, and McCarthy Building Companies. Before founding Areta, she led global media relations and internal communications for the AI company Fusemachines. Her main areas of expertise include Analyst Relations, Crisis Communications, executive visibility, and creating strategic programs that build long-term trust and visibility.

 

Ruchi’s professional approach is rooted in persistence and a "Teacher vs. Preacher" philosophy. In the competitive AI era, she believes communication must be based on facts and a careful, methodical approach ("architecture of excellence"). She offers clients deep US corporate strategy combined with practical knowledge of the South Asian media and business environments, providing a strong global perspective without "translation loss".